On-page SEO,sometimes called on-site SEO,is the process of optimizing webpage content for both its users and the search engines. It involves practices to optimize a number of on-site aspects such as content,title tags,internal links,and URLs. Meanwhile,off-page SEO focuses on signals happening outside your site,such as backlinks.
One curious question would be: despite Google’s advanced systems,does on-page SEO,a relatively old concept still matter today? The answer is yes. In its “How Search Algorithms Work” report,Google stated:
“The most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page,or if they appear in the headings or body of text,the information is more likely to be relevant.”
Here are a few practices to help you do on-page SEO right.
Optimize your content
Use your main keyword once in the first 100-150 words of your article. Google favors content where keywords show up early on the page. In terms of keyword frequency,there are no clear limitations. Just mention the keywords as naturally as possible to tell Google that the page is talking about the topic.
Optimize title and description tags
Title tags play a big role in on-page SEO because it tells the search engines what the page is about. To make a good title tag,place the keyword as close as possible to the beginning. Another good practice is using unique and keyword-rich meta descriptions.
Boost your page speed
Page load speed is one of the SEO ranking signals so it pays to give attention to it. You can do so by transferring to a faster host,reducing your third party scripts,and minimizing your page’s total size.
On-page SEO involves a lot more aspects not mentioned in this article. Speak to an agency offering the best SEO in Hong Kong to learn more.
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